Four Benefits of Crowdsourcing


Four Benefits of Crowdsourcing

From crowdsourced software testing to retail and graphic design, many of the world’s biggest brands are turning to crowdsourcing. Crowdsourcing is a rapidly growing industry, that is defined as “the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people.” Here are four reasons why you should be considering crowdsourcing for your business:


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A Cost-Effective Solution

Subcontracting a job out to a professional could run into hundreds, if not, thousands of pounds. The main advantage that crowdsourcing brings is a significant reduction in cost when compared to the expense of hiring a dedicated expert for a particular project.

Expert Knowledge on Demand

Crowdsourcing can provide access to the relevant expertise for a fraction of the cost it takes to hire a contractor or employ a full time member of staff. Even if the rate per project is high, you will only be paying for the time devoted to that specific task. Because there is a far wider talent pool, you have a much greater chance of finding exactly the right person for the job.

Large Workforce

If you need to complete a long list of small tasks, crowdsourcing enables you to tap into a wide talent pool that will be paid per project. These people generally work from home, and can be sourced from anywhere in the world, providing a global workforce that is accessible at all times. For example software testers such as bugfinders crowdsource the process of finding and fixing bugs in software and ensuring that mobile and web-based apps are performing correctly.

Fresh Ideas

Crowdsourcing connects you to a large number of people, each with the potential to add something entirely new to the proceedings. You may be exposed to innovative solutions and alternative ways of doing things that you may not have considered. Working with a diverse global group can help to solve a problem quickly and effectively and provide access to original ideas.

For many businesses, crowdsourcing represents a cost-effective way to carry out business. As the world becomes increasingly digitally connected, there are greater opportunities to harness the collective wisdom of a global talent pool.

Crowdsourcing is beginning to get attention in the business world. It creates a convenient and affordable solution for businesses of all size who have short-term projects that need completing fast.

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