India is one of the fastest growing economies in the world as the business and services are flourishing in the country. This is the reason that the travel and tourism industry is also growing at a fast pace as people have to travel from one city to another in order to meet demands of the business. In addition to this, the lifestyle of people is also changing in this country and travel is becoming an important part. As per a recent International Air Transport Association (IATA) association report, the demand for domestic flight tickets in India was the highest in the world.
The overall global demand in the month of February was somewhere around 6.2 per cent and same in the previous month. On the other hand, the demand in India alone stood at 14.8 percent, more than the double of the global increase. The report also mentions that low fare flights offered by carriers played a significant role in the statistics. As far as the international demand is concerned, worldwide growth was 5.3 per cent and India also remained on the same track. The report also suggested that the strongest growth rate was registered in Asian countries. India and Brazil were just behind China as it benefitted from the Lunar New Year – a popular festival in the country.
This report also said that the demand in India started rising in the last few months of 2014 due to changes in the market scenario. The cost of Aviation Turbine Fuel (ATF) dropped leading to decrease in the overall cost of operations. This allowed carriers to launch discounts, deals and schemes, which attracted many fliers. The trend continued in the 2015, leading to these statistics. As March and September quarters are considered lean season, airlines come with alluring deals, which offer cheap flight tickets. For instance, IndiGo, Vistara, Jet airways and GoAir recently announced their unique on immediate as well as advance booking. This will keep the demand quite high as travellers are attracted by such offers. It serves a mutual purpose; on one hand travellers can enjoy economical trip, and on the other hand carriers can maintain their flight occupancy. It is expected that the demand in India will remain quite constant due to these low fare flights.
Gain on International Routes
Not only domestic routes like Pune to Chennai, Jaipur to Lucknow or Delhi to Mumbai flight, India was ahead in demand for international travel as well. The overall global seat factor remained flat on domestic routes at 80.4 per cent, but it increased by 0.7 per cent on international flights. In addition to this, the increase in domestic capacity was 5.3 per cent while it climbed to 5.7 per cent on international routes.
The Director General and Chief Executive Officer of IATA said that Lunar New Year celebration affected these in the Asia-Pacific region, leading to these outstanding statistics. As per the IATA traffic reports, around nine million passengers travel on 100000 flights every day, on an average. The number is quite high for domestic travel as well in many countries, and with such high demand India can be one of them in the coming future.
As a result of all these factors, the impact of cheap flight tickets can be seen on the demand rate of air travel in the country.
Article publié pour la première fois le 24/01/2016